Search Engine Optimization for Shopping Carts: ASPdotNetStorefront

April 30th, 2008 dawhoo Posted in Internet Technology, Search Engine Optimization |

SEO Review of ASPDotNetStorefront online store

While many shopping carts and online stores have made great leaps in making their carts search engine friendly, they all seem to have room for improvement. Many shopping carts require fairly substantial modification to optimize the product, category and topic pages for the shopping cart. Some shopping carts are much better than others and ASPdotNetStorefront is one of them.

Out of the box, ASPdotNetStorefront is geared to being a a great ecommerce online shopping cart. But where ASPDNSF excels far above the rest is in the ability and scope of search engine optimizing. The level and depth of control over meta tags and their ease of access with ASPDNSF is brilliant. The user can set the page title, keywords and description all from the web administrator page. There is no need to edit core shopping cart files or change your .htaccess files, these featureas are all built into the store front and accessed using only a browser. That makes customization much easier and more effective. Other online shopping carts also have this ability, but you’re usually stuck with a global keyword or description and even then, URL and title descriptions are usually less than perfect.

Every single page is ASPDNSF is customizable for title, keywords and description and it’s so easy to do. If you’ve been working with shopping carts, you know how rare these features can be. After years of working with various programs and applications, I can say, ASPDNSF has the best SEO abilities of any of the shopping carts I have used. No other cart even comes close to this cart when it comes to search engine optimization. You can achieve a similar level in many of the free carts, like Zen Cart and OSCommerce, but they all fall short on ease of use, level of control and the time it takes to edit that you can get with ASPDNSF.

Without proper marketing, your sales will always suffer. ASPDNSF makes search engine marketing as simple as it gets. Of all the features touted by the makers of this online shopping cart, search engine optimization is one of the features they’re under promoting. I know they built the cart around VISA PABP compliance and they designed the cart to easy for your customers to use, but their search engine optimization settings and configurations make it feel like the cart was made to be search engine compatible.

So, if you’re looking for a shopping cart with excellent search engine optimization potential, then you’re going to find your enlightnment with their shopping cart. You can even sign up for a free 30 day trial to play around with the cart and check out just how powerful and customizable a cart they have.

But with this power, comes great responsibility. You can have the best product and still lose to an inferior product with better marketing. It happens all the time (McDonalds, Budweiser, VHS, etc..) Choosing the right cart is an important, but choosing the right words or NOT choosing the wrong words are even more important. You need someone with search engine experience to get the best results from this shopping cart. You need someone that knows how to talk to search engines and turn your product pages into sales. You can set the meta keywords and description for every page, but without the right words, you’re going to miss the potential that this cart provides.